SYM-01
The build stalled after the demo
It worked in a pilot and never crossed into daily operations.
Complete · repair · integrate · stabilize
Your AI or automation initiative was supposed to be working by now.
Proceptra completes, repairs, integrates and stabilizes AI systems and workflow automation that stalled, half-shipped, or stopped producing the result it was bought for. Proceptra gets stalled AI systems and workflow automations into reliable production — connecting the tools, handling the exceptions, and restoring the business outcome the initiative was meant to deliver.
25 years enterprise delivery · VP · CIO · practice director
n8n · HubSpot · Twilio · Salesforce · Convex
Where the work lands
Architecture and plan recovery
What was built, what it was meant to do, what the gap actually is.
Integration into the operating process
Systems you already own, connected so the work moves without a person carrying it.
Production stabilization
Exception handling, alerting, runbooks, and a handover that holds.
When to bring us in
Six situations that justify an outside operator
If two or more describe your situation, the problem is usually architecture and ownership — not the platform.
SYM-02
Integrations fail quietly
Records go missing and nobody finds out until a customer does.
SYM-03
Exceptions eat the team
Automation covers the happy path; people absorb everything else.
SYM-04
You inherited a system nobody documented
It runs, changes are risky, and the person who built it is gone.
SYM-05
AI output never became business action
The model produces something. Nothing downstream depends on it yet.
SYM-06
Each tool works; the process doesn't
Every platform is fine in isolation and the handoffs are manual.
None of these are a failure of effort. They are what happens when implementation stops at the demo and nobody owns the last thirty percent — the integration, the exceptions, and the documentation.
What we actually do
Three ways to engage, in the order they usually happen
Each one has a defined boundary. None of them is open-ended.
Where it starts
Technical Assessment
A structured read of the system as built and the gap to the outcome it was bought for. You leave with the findings as a sequenced plan: the opportunities worth executing, in order, with the reasoning.
- Architecture and integration review
- Failure-mode and exception analysis
- Sequenced remediation plan
Paid · fixed fee · from $995
Execute on findings
Implementation & Stabilization Sprint
The plan, executed one bounded sprint at a time — finish what is half-built, replace what cannot be recovered, integrate the rest, and make it survive a normal week. Each sprint has its own outcome and acceptance criteria; most plans take more than one.
- Defined outcome and acceptance criteria
- Weekly demo against the plan
- Runbook and handover included
Fixed scope · fixed window
The relationship
Ongoing Ownership
A named senior owner on the systems that matter — monitoring, exception triage, controlled change, and a standing eye on the next opportunity worth executing. Some clients begin here; the assessment becomes month one.
- Monitoring and alert ownership
- Bounded monthly change budget
- Standing architect for what's-next decisions
Monthly · earns its renewal quarterly
Delivery sequence
01
Diagnose
Read the system as built, not as described.
02
Define
Outcome, acceptance criteria, sequence.
03
Build or repair
Implementation, hands on keys.
04
Integrate
Connect it to the operating process.
05
Stabilize & document
Monitoring, runbook, acceptance, handover.
Representative work
Build. Integrate. Stabilize.
Systems in production, described by what they do and where they broke.
Featured · AI lead engagement
In production
An intake pipeline that answers in minutes, not evenings
Starting condition
Four lead sources entered by hand. Follow-up happened after hours, when it happened.
Business risk
The first credible response wins the conversation. Every hour of delay was lost pipeline.
Approach
Normalize intake, score, value, hand off to voice and SMS, and route everything the automation cannot close to a named human queue.
Result
Response time moved from hours to minutes with no manual entry. Exceptions became visible instead of invisible.
Target-state diagram. Four external lead sources feed a normalization step, then an AI scoring and valuation step, then the CRM which is the source of truth. Anything the automation cannot close is routed to a human exception queue. A failure path retries three times before alerting a named owner.
fig 1 · target state
Lead sources ×4
Score + value
CRM — source of truth
Exception queue
retry ×3 → alert owner
▌blue = AI step
▌amber = human review
dashed red = failure
Operating platform, built and run solo
Architected, built, and operate an AI-enabled operating platform that runs a real business end to end — automated workflows, integrated communications, and a purpose-built data model, in production daily.
Convex · React · Twilio
Stabilized an unreliable HubSpot-integrated application
Diagnosed API, hosting, authentication, and production-reliability failures affecting a customer-facing calculation workflow, then implemented the controls needed to make failures observable and recoverable.
HubSpot API · Node
Enterprise delivery and risk intervention
Directed cross-functional technology delivery and portfolio health oversight across approximately 500 annual projects, intervening when implementations faced delivery, architecture, vendor, or operational risk.
Enterprise programs
Who does the work
“Senior delivery judgment applied directly to the work — not handed off after the sale.”
Proceptra is founder-led. Doug Dostal scopes the work, does the implementation, and stays accountable for it in production. Specialist support is brought in when a problem genuinely calls for it — never as a layer between you and the person building your system.
Involvement
Direct implementation, not oversight of a delivery team you never meet.
Breadth
Platform-agnostic across CRM, automation, telephony and AI services.
Doug Dostal
Principal · former VP, CIO, practice director
Background
25 years of enterprise delivery, including VP, CIO and practice-director roles.
Selectivity
A small number of engagements at a time, by design.
Common questions
Before you get in touch
Do you replace our existing platform?
Rarely. Most initiatives fail on integration, ownership and exception handling
rather than tool choice. When replacement is the right call, it comes with the
reasoning and the cost of both paths.
Who actually does the work?
Doug Dostal. Scoping, implementation and production accountability sit with the
same person. Specialist support is brought in only when a problem genuinely calls
for it.
Can you work inside our stack and access model?
Yes. Work happens in the systems you already own, under your access controls and
change process.
What if the system can't be saved?
Then the assessment says so, with the reasoning and the cost of the alternative.
A plan you decline is a better outcome than a rebuild you did not need.
How quickly can you start?
It depends on current commitments — a small number of engagements run at a time,
by design. The review response will tell you what is realistic.
Review your initiative
Tell us what it is meant to accomplish and what is happening now. We will review the request and respond with the most appropriate next step.
Tell us about the initiative
Bring the initiative, not a specification.
Describe what should be happening and what is happening instead. We will tell you whether this is the kind of problem we take on.